Yesterday, at the Mobile Monday Indonesia conference, was given a most interesting presentation about RIM's next step in BlackBerry Messenger's development, encased in some Playbook promotional speech.
Here: first hand report and reactions.

RIM is taking on pretty much everybody at once, from Facebook to Nintendo.

What was in the beginning a simple platform dependent messaging app is turning into a social platform on its 6th version.
Rumors of RIM opening BBM's API have been heard since the Bali Blackberry Devcon, confirmed since then in Poland and now in Indonesia.

Right after the devcon, I suspected them to take a shot at the social everything, and what's been said yesterday confirms my thoughts. BBM will soon be able to:

- Allow users to invite friends to play games, use BBM ID as a game tag.
It looks like Y!M for desktop but more importantly, like online gaming services untill now exclusive to Sony, Microsoft and Nintendo, with in game chatting features and achievements.

- Make it easier to share all kind of content
Nothing has been explained in details, but I foresee a revamp of BBM groups, where more several more types of files can be shared and accessed with more ease than now, and where more members are allowed. It would also be a good thing if these groups didn't slow down the phone up to comatose state.

- Be used on other platforms
This is only a rumor. When I asked about a confirmation, I was answered "we can't tell you that yet". Which, I guess, means yes. How will it work, I don't know. What I know is that I am ready to pay premium to use it on any device that's not a BlackBerry (or Nokia).

It's pretty interesting now to see that, in the gaming niche, RIM's direct rival is de facto Nintendo, since they are the only ones to offer the same type of 'social gaming' and persistent ID on mobile platform. I have discussed the potential of the API opening in a previous post. Mostly, this is a chance for RIM to become a major actor on the social/community based market.

RIM made a genius move, amongst major bloopers.

- Genius: get the market where it actually is.
From the mouth of Johan Kremer, head of Alliance for SEA at RIM : "We didn't build BBM 6.0 only thinking of Indonesia, but also South America". Acknowledging the market and responding to users's needs. Isn't that beautiful.

- Major Genius: bypass the local bottlenecks.
Indonesian users will be soon able to buy apps from AppWorld through premium SMS.

- Sorta blooper:
Announcing things several month in advance and going back two steps when asked about their development (I am talking about the API) is probably not the best way to communicate. I also don't understand the way they propagate the news about BBM 6.0 through conferences instead of being more open about it.

- Major blooper:
Staying mute about the cross-platform compatibility features of their next products. RIM has already implemented an Android virtual machine (sort of) on the Playbook, we see where they are going. Stop playing hide and seek and tell us what to expect.

The Playbook: A joke to be corrected in the near future.

Kremer brought a Playbook with him, making sure he wore special pants to conceal it in his extra huge pockets.
He demo'd it for a while after the show, and I wasn't impressed at all.

• The device had to be re-booted before demoing it
• There is no 3g support. How am I supposed to use internet if I'm not near a wifi hotspot?
• Way too much BlackBerry tethering (bbm, contacts, calendar)
• No physical keyboard support, limited accessories support
• A version of the PlayBook supporting 4g features is planned for the near future: buying now is a ripoff.

Conclusion: I am patiently waiting for a BBM app for android. RIM is making efforts to penetrate the Indonesian market, but the stiff communication and the lackluster hardware can't convince me to keep faithful to the brand. We'll see later this year if it changes.